Lapis Lazuli co.

Lapis Lazuli co.

Introduction-

Lapis Lazuli is a company based off of 4 random things i pulled out of a hat, the 4 "things" I got were Elephant. Lapis Lazuli, 72, and the letters X and O. I used these various things, and based the name, design, and function of a fictional business. The business I decided on would be names "Lapis Lazuli est. 1972", or just "Lapis Lazuli", LL is a fashion and beauty retail chain, their slogan is simply "XOXO".

Logo process-

The actual design for the logo went through many phases, as you can see below, I first started with the idea of having the elephant head facing forward, with either teardrops, or an X and an O for eyes, and the trunk in the shape of an L

Right off of the bat, I didn't like the drops, so I stopped using them, and 2 eyes seemed like too much, so I instead decided to move the X into the O, I also wanted to see what the trunk would look like if it were straight, since the L-shape looks creepy and unnatural

I tried out some alternate colors

After taking a good look at these, I turned to other elephant based logos for direction, and I ended up finding that all of them has the elephant head turned sideways, this is when I made a big decision, and that decision is what brought me into the final stage of designing, and my last draft was my official logo, and for the font to go with it, I chose Lao Sangam MN

Commercial Use-

After I decided on my final logo and font, I went to make commercial uses for it, things like signs, business cards, billboards, a mobile app, envelopes, and even stationery. Each one of those uses the same elephant symbol, but they use different parts of the text logo

Conclusion-

After weeks of work, revisions, and sampling, and more revisions, I learned that it takes more than just a few designs to complete a logo, I had to do more than just look at it myself, I had to get the critique of my peers. And to go even further, I had to turn to the internet to look at other ideas, only to realize that I need to start from scratch, just so i could turn the head of an elephant sideways. All in all, I learned valuable lessons from this design project, and I'm happy with the final product of my efforts.

Steal like a artist

"Steal Like an Artist" 

  Summary-

This first chapter of "Steal Like an Artist" gave a brief explanation on the phrase "steal like an artist," it explains that there is no such thing as an original idea, every creative thought is built upon even the smallest base. It tells you to embrace stealing, to use it to your advantage, and gives many tips on stealing from art, only without directly stealing.

  Reflection-

In my opinion, yes, this book tells the truth, it is right that no idea is original, and that creativity truly comes from works that others have created. This chapter talks about following a "family tree," or a history of interests by artists to draw where their creativity, and repeating that process as far back as you can. Although I agree with the message of "Nothing is original," I really do not agree with some of the other statements this book makes. I do not agree with the suggestion that you should google before asking, because a lot of questions are too specific for google, and you should really ask the people you know before asking google. I also don't agree with the statement that you should be looking for ideas to "steal" from, I really don't like this because while it is good to draw creativity from other works, it is unhealthy to instead attempt to base everything directly off of another person's work.

  Conclusion-

This chapter has a good meaning, nothing is truly original. But, later parts of the chapter are pretty pretentious, and honestly bad advice. You should stress the human resources, rather than dismiss them, and instead see google as a more valuable source of information. Overall, you should probably just read the first few pages, and just skip the rest.

Project Proposal

The mineral, number, animal, and letters I received were:

Lapis Lazuli
Elephant
O, X
72

I used these 4 things to brainstorm 5 different businesses, and what they would function as. In the end, the business I went with was; Lapis Lazuli XOXO est.1972.

LLXOXO's logo is a small, detailed elephant, and their main products are focused around beauty. They sell their own lines of clothes, for men and women, and beauty products, all for a low price! LLXOXO's most popular product line is called 'Pinq', and is targeted towards women, this line includes perfumes, makeup accessories, shirts, dresses, sweatpants, and other similar items. LLXOXO's main customers are teenagers, and young adults, they are very popular, and keep up with current trends within those subcultures.

Senior and Junior class list!

My web design class:

Please check out my new website! It's my first senior project! I made a site compiling facts on all of the juniors and seniors in web design! Link below:

http://eravensonline.net/students/942mrp24/projects/Junior%20project/Junior.html