Lapis Lazuli co.

Lapis Lazuli co.

Introduction-

Lapis Lazuli is a company based off of 4 random things i pulled out of a hat, the 4 "things" I got were Elephant. Lapis Lazuli, 72, and the letters X and O. I used these various things, and based the name, design, and function of a fictional business. The business I decided on would be names "Lapis Lazuli est. 1972", or just "Lapis Lazuli", LL is a fashion and beauty retail chain, their slogan is simply "XOXO".

Logo process-

The actual design for the logo went through many phases, as you can see below, I first started with the idea of having the elephant head facing forward, with either teardrops, or an X and an O for eyes, and the trunk in the shape of an L

Right off of the bat, I didn't like the drops, so I stopped using them, and 2 eyes seemed like too much, so I instead decided to move the X into the O, I also wanted to see what the trunk would look like if it were straight, since the L-shape looks creepy and unnatural

I tried out some alternate colors

After taking a good look at these, I turned to other elephant based logos for direction, and I ended up finding that all of them has the elephant head turned sideways, this is when I made a big decision, and that decision is what brought me into the final stage of designing, and my last draft was my official logo, and for the font to go with it, I chose Lao Sangam MN

Commercial Use-

After I decided on my final logo and font, I went to make commercial uses for it, things like signs, business cards, billboards, a mobile app, envelopes, and even stationery. Each one of those uses the same elephant symbol, but they use different parts of the text logo

Conclusion-

After weeks of work, revisions, and sampling, and more revisions, I learned that it takes more than just a few designs to complete a logo, I had to do more than just look at it myself, I had to get the critique of my peers. And to go even further, I had to turn to the internet to look at other ideas, only to realize that I need to start from scratch, just so i could turn the head of an elephant sideways. All in all, I learned valuable lessons from this design project, and I'm happy with the final product of my efforts.